ROI Calculator

Project your new pipeline in 60 seconds.

Plug in your own numbers. We show you the math.

Your numbers

Qualified first-time appointments (FTAs) / month

51020

Qualified, pre-warmed first-time appointments with companies reviewing their IT/security provider — booked for you.

Your close rate

5%30%60%

% of showed appointments your team closes. Use YOUR real number.

Average monthly contract value (MRR) per new client ($)

Typical MSP contract. Rough guide: ~$100–$200 per user / month — a 50-seat client ≈ $5k–$10k MRR.

Average client retention (months)

How long an average MSP client stays. MSP clients are sticky — 3 years is common.

Tech fee (per month)

$1,500$1,500$5,000

Covers all domains, inboxes, sending tools, data + a dedicated trained SDR. You buy/maintain nothing.

Performance fee per qualified call that shows ($)

$500$500$1,500

You only pay for appointments that are both qualified and actually show up. No show, no fee — and if it doesn't meet the qualified bar (agreed in writing up front), you don't pay for it either. Qualified means:

• Matches your agreed ICP
• Has a real reason to be reviewing their IT/security right now
• Agreed to the call
• Showed up
• A realistic fit for your service

Projected pipeline / month

First-time appts (FTAs)

New clients / month

3.0

3 months

cumulative new clients

6 months

cumulative new clients

12 months

cumulative new clients

Your numbers & return

Your monthly investment

$6,500

Tech fee + performance fees on shows

Client LTV

$360k

MRR × retention months

New MRR added / month

$30k

New recurring revenue / 12 months (run-rate)

$4.3M

Lifetime value added / month

$1.1M

Cost per new client (CAC)

$2,167

Payback per client

0.2 months to recoup

12-month ROI

30.0x

For every $1 you invest over 12 months, you get back $30.00 in new client revenue.

12-month cumulative client revenue vs. investment

Want help pressure-testing these numbers? Book a call — we'll walk through your inputs and tell you honestly what's realistic.

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Estimates only. These are projections from the numbers you enter — not a guarantee of results. Your real numbers get dialed in on a call.